Mall51.com was founded in July 1999 as a web oriented organization.
In the beginning any company real or virtual could participate. Over time,
changes to the business model brought Mall51.com to what we see today.
It took well over a year to finalize Mall51.com direction, approval for the
decision to support only brick and mortar* businesses took no time at all.
*Businesses that conduct business on a face to face basis.
Mall51's research concluded that not all businesses
may require a website. However, considering the directions businesses and consumers
are taking, it becomes imperative that all businesses have at least a minimal
web presence.
There are 150 million registered web users* in the
United States alone, which suggests that on the average 90% of the homes have
internet access. Click here for
February 2003 research details
Today the common household users outnumber 100 to 1 the
internet users of the past. Household users rely on the Internet to:
communicate, look-up phone numbers, compare deals, shop, research, news
and much more.
The frustration expressed with the search engines results is
loud and clear. Imagine scrolling through 50,000 results for something
that you can easily find and pickup right on Main Street in your home town.
The bottom line
is that Mall51.com makes it easier for local businesses and their
products/services to be found.
Mall51 business model is based on simple,
effective and efficient methods applied to bridge familiar and traditional
social customs to dynamic
internet content in a standardized look and feel easy for visitors to review and
choose.
- Business Categories supported by:
- Developed its own Mall51.com search engine:
- Easily find products & services by city or state,
soon by zip code and vicinity
- Find Businesses by group keyword example: a virtual
mall of stores from a particular area
- Find merchant's promotions & coupons by city
or state
- Check for merchant's announcements, may be a sale or
a new offering
- Established Mall51 Membership Club
- Easy sign-up form with optional email notification
system, members will only receive information and notices on subjects and
geographic locations they subscribed for
- No unsolicited email or phone calls
- Member Contests and Benefits to attract more members
- Cash-Back program management through participating
businesses
- Gift Certificates and special discounts
- Bridge
Traditional Paper to Web Advertising
- A unique multilevel approach that bridges
traditional paper advertising to comprehensive web content
- Quarterly free magazines constantly displayed and picked up by
interested consumers
- Highly effective - the only full color single page
advertiser
- Highly efficient - the assumption is that if
consumers take the mall51.com circular home is because they noticed something of
interest.
- Since most households have access to the web you can
rest assured that the consumer that take a circular home will browse
throughout Mall51.com
- As matter of record browsers find
Mall51.com interesting enough to browse an average of 20 pages /visitor over
the past 3 months.
- TV, Radio, and Newspapers
- A series of ads are in process in various radio and
TV programs throughout the Northeast US
- More ads will be scheduled for the same timeframe of
the first Mall51 Preferred Circular release
